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Client Success Stories – Your Most Powerful Marketing Messages
by Karen Newcombe
What's the first thing you do when you need a service or a product for your business?
You go online, you read the reviews, and you ask your colleagues for their opinions: Who did you work with? Did you like working with them? Did they do a good job solving your challenges? What is their service/product really like? Would you hire them again?
Whatever business you're in, your customers are talking about you and your prospects are talking to them. …
Writing a Book: Where Do I Start?
by Karen Newcombe
Recently I met an executive who had retired with the intention of writing a book. He is a leader in his industry, a great innovator, and made substantial changes to the way work in his field was conducted – he set the standards that industry now follows. He has a head full of knowledge, an office full of notes and history, a lifetime of experience that others would find invaluable to access, and he has compelling stories. …