Blog
How to Determine a Scope of Work
by Karen Newcombe
One of the most basic questions about any project, whether it's a writing project, an architectural design for a building, or a new computer program is "What is the scope of work?" What do we mean by that, and how do you go about figuring it out?
What is meant by a scope of work?
A scope of work is a description and/or an estimate of all the work and resources that will be needed in order for a project to be completed on time, and effectively.
Press Release Strategy for Today's Media Reality
by Karen Newcombe
Back in ye good old days, business press releases went out to members of the press with the objective of enticing them to write about your company. The standard press release was usually a bare bones list of the five Ws: who, what, when, where, and why. If your press release was picked up, a reporter would call to expand it into a story or interview.
…